It's interesting that so little attention has been paid to the core cause of the vulnerability of traditional, paper-based publishers to eBooks and Amazon. Maybe this is because it's always been the elephant in the room, i.e., any business model that accepts a distribution system in which the company selling the product may not know for months - or even longer in some instances - exactly what it has actually sold and what is going to be returned is not really a viable business model.
Loading…}